The October 2010 A&P funding requests are in and 38* event organizers have asked for a total of $737,295.
We haven’t been covering the Fayetteville Advertising and Promotion Commission long enough to know if this is a record amount of requests, but it’s certainly the most we’ve ever seen.
Twice each year, the commission distributes money from the city’s HMR tax revenue account to festival and event organizers who request more than $2,000 in promotion and seed money.
15 events were awarded money in April and 27 received help last November.
The process is fairly simple. Organizers must turn in a detailed request form by either April 1 or October 1. The A&P members spend about 30 days looking over the applications before meeting with the organizers at the following month’s regular meeting. The commissioners then spend the rest of the afternoon discussing and eventually awarding the funds.
Here is a brief overview of each of the events that have requested financial help:
- 101 Runners Mardi Gras Indian Funk Band –$8,000
Arkansas Convention & Event Marking, Inc. is requesting $8,000 for a February event which will bring the 101 Runners Mardi Gras Indian Funk Band featuring Big Chief Monk Boudreaux to Fayetteville for the first time ever. - AAA All Star Games – $30,000
The Arkansas Activities Association is requesting $30,000 for the 2011 AAA All Star Games held in June at various UA athletics facilities. High school baseball, soccer, softball, volleyball, basketball and football are all a part of the event which features over 600 girls and boys coaches and athletes from all over the state. - Arkansas High School Coaches Clinic and golf tournament – $27,500
The Arkansas Activities Association is requesting $27,500 for the 56th annual ASHCA Coaches Clinic and golf tournament, an event held in June which draws an estimated 1,500 Arkansas coaches who use the clinic sessions to obtain their required professional development credit. - Air Race Classic – $7,500
The Arkansas Air Museum is requesting $7,500 for the June 2013 Air Race Classic (formerly the Powder Puff Derby), a 2,600-mile race flown by women only. The Arkansas Air Museum would be the the base of operations for the decades old annual event - Arkansas Music Pavilion (AMP) 2011 Concert Series – $80,000
The AMP is requesting $80,000 for funding of musical talent and expansion of the AMP’s 2011 season offerings to include art, comedy and variety acts. The owners also plan to offer at least one free show, possibly teamed with a July 4 fireworks display. - Arkansas Entertainers Walk of Fame – $15,000
Arkansas Entertainers, Inc. is requesting $15,000 to launch a new annual event commemorating Arkansas entertainers that would include an induction reception and the installation of bronze emblems in the sidewalk on Dickson Street based on the Hollywood Walk of Fame. - Art Everywhere Storefront Project – $26,740
FFEAC Creative Economy Action Group is requesting $26,740 for the Art Everywhere Storefront Project which would transform vacant storefronts into temporary works of art to educate the public about Fayetteville arts as well as potentially bring occupants to the empty buildings. - Artosphere 2011 – $45,000
The Walton Arts Center is requesting $45,000 to help fund year 2 of Artosphere: Arkansas’ Arts and Nature Festival. The April-June event features performing and visual arts, which access to high-quality artistic experiences for students, families and community members at reduced or no cost. - Arts Live Theatre 2011 productions – $2,000
Arts Live Theatre is requesting $2,000 to help fund the second stage production of The Secret Garden and the main stage production of The Jungle Book in April and May 2011. - Bikes, Blues & Hot Rods Too – $25,000
GMS.Group, Inc is requesting $25,000 for the third season of Bikes, Blues & Hot Rods Too, an event held in late Sept./early Oct. that brings classic car and hot rod owners, builders and enthusiasts to Fayetteville for an annual car show with concerts, exhibits and other activities. - Botanical Garden of the Ozarks – $40,000
The Botanical Garden of the Ozarks is requesting $40,000 for 2011 marketing and promotion of the garden including ad placement in regional, state and local media outlets. - Chile Pepper Cross Country Festival – $20,000
Chile Pepper, Inc. is requesting $20,000 to help fund the Chile Pepper Cross Country Festival, a 22-year-old running event designed to raise money for area high school cross country programs. Each October, over 80 college teams and 120 high school teams attend from over 17 states. - Fayetteville Earth Day Festival – $21,975
Treadwell Institute is requesting $21,975 to help co-market the lineup of over 20 earth/sustainability/conservation-related events that occur around town as well as a B-Earth Day Card installation event in April. - Fayetteville Underground – $29,057
Fayetteville Underground Inc. is requesting $29,057 for a media campaign to help continue the First Thursday event by expanding the awareness of Fayetteville Underground and the downtown square as a destination for the arts. - FHS DECA Fashion Show – $2,028
Fayetteville High School is requesting $2,028 to rent the Fayetteville Town Center and for hospitality and stage pieces for the 9th annual DECA Fashion Show, a February 2011 community service event benefiting Arkansas Children’s Hospital. - Weekend of Champions – $12,000
Fayetteville High School is requesting $12,000 for the 13th annual Weekend of Champions event in May 2011 which includes baseball and fast pitch softball games. - Tri-State Volleyball Challenge – $2,500
Fayetteville High School is requesting $2,500 to host the Tri-State Volleyball Challenge volleyball tournament at Fayetteville High School and Barnhill Arena in September 2011. - Hogeye Marathon & Relays – $24,000
Hogeye Marathon & Relays, Inc. is requesting $24,000 to help promote the 35th annual Hogeye Marathon & Relays event in April 2011. The event is in competition with the Bentonville Half Marathon and is looking to get a jump to help promote itself as the long distance running event in NWA. - Hooten high school football games – $15,000
Hooten Publishing, Inc. is requesting $15,000 to fund two high school football games in late August/early September 2011. - International Fulbright Concerto Competition – $20,000*
FCC is requesting $20,000 to help fund a piano concerto competition in Fayetteville in May 2011. - Iron Pig Festival – $7,500
All Sports Productions is requesting $7,500 to help fund the 3rd annual Iron Pig Festival to be held in April 2011. The event features a duathlon, a 5K run, an 18-mile bike time trial and a 1-mile fun run/walk. - Joe Martin Stage Race – $12,500
All Sports Productions is requesting $12,500 for the 2011 Joe Martin Stage Race to be held in May 2011. The event brings teams from over 17 countries to Fayetteville each year. - Kids and Family Triathlon – $2,500
All Sports Productions is requesting $2,500 to help fund the Kid’s & Family Triathlon to be held in June 2011. The event is a promotional tool to encourage attendance of the Ozark Valley Triathlon. - Ozark Valley Triathlon – $5,000
All Sports Productions is requesting $5,000 to help fund the 2011 Ozark Valley Triathlon, an event held in June which began in 2003 and expects attendance of about 450 participants including 600 family/friends from 12 states. - Mural Project – $13,000
Matt Miller is requesting $13,000 for a fundraising event for the Mural Project. The project aims to gain attention for Fayetteville as an Arts destination by creating transportable murals which can be installed around town. - Northwest Arkansas Community Creative Center – $10,000
NWACCC is requesting $10,000 to support its 2011 marketing efforts. The organization provides year-round art classes to area children and adults. - Ozark Military Museum – $10,000
Ozark Military Museum is requesting $10,000 for 2011 advertising and restoration of museum artifacts. The museum was founded in 1982 and moved to Fayetteville in 2003. It is the only military museum in the area and has the largest display of artifacts in Arkansas. - Rockit- Northwest Arkansas Music Week – $14,000*
NAMA organizers are requesting $14,000 to expand the NAMA Awards to a weeklong event in April 2011 that includes seminars, performances and a vendor fair. - SEC Indoor Track & Field Championships – $3,500
The University of Arkansas Athletics Department is requesting $3,500 to help promote the 2011 SEC Men’s and Women’s Indoor Track and Field National Championships held in February at the Randal Tyson Track Center. - Songs in the ‘Ville – $5,000
SITV is requesting $5,000 to market and promote the monthly Songs in the ‘Ville event held at the UARK Ballroom on Dickson Street. The event features guest songwriters each month along with local musician Effron White and has recently seen the participation of two-time Grammy winner Carl Jackson as well as Jerry Salley and Brice Long. - The Artist’s Laboratory Theatre – $14,000
The Artist’s Laboratory Theatre is requesting $14,000 to help promote the ALT’s 2011 season. Organizers are currently developing an original play and plan to have at least five events in 2011. - The Story of Fayetteville documentary film – $30,000
Fayetteville Public Library Foundation is requesting $30,000 to help the library produce the first-ever documentary. Emmy Award-winning documentary filmmaker, Larry Foley, will produce the 60-minute film. - TheatreSquared – $30,000
TheatreSquared is requesting $30,000 for sponsorship of five productions and 70 public performances in its 2011 season. Organizers say 46% of the theatre’s annual audience comes from outside Fayetteville bringing in an estimated $700,000 in added annual revenue to the local economy. - Uptown Fayetteville – $70,000
Uptown Fayetteville Association Inc. is requesting $70,000 in 2011 funding to promote North Fayetteville businesses by creating guides, ads, additional web development as well as co-sponsoring annual events and bringing back the Fourth of July Freedom Fireworks celebration.
- USSSA Youth Fast Pitch Softball World Series – $11,995
Fayetteville Parks and Recreation is requesting $11,995 to bring the USSSA Youth Fast Pitch Softball World Series to Fayetteville in July 2011 at the Gary Hampton Softball Complex and the Lake Fayetteville Softball Complex. - Washington County Fair – $25,000
Washington County Fair Association is requesting $25,000 to update its shower and restroom facilities. The fairgrounds are home to the Washington County Fair and have hosted guests and events during the last two years of Bikes, Blues & BBQ. - WordCamp Fayetteville – $10,000
WordCamp Fayetteville is requesting $10,000 to help fund year 2 of WordCamp Fayetteville, a June/July conference that teaches people about WordPress, an open source online Content Management System. - Regional Baseball Tournament – $10,000
The University of Arkansas Athletics Department is requesting $10,000 to help promote a 2011 NCAA Baseball Regional and Super Regional in June 2011.
October 2010 Fayetteville A&P Funding Requests
| Date | Event | Awarded Oct. 2009 |
Requested Oct. 2010 |
|---|---|---|---|
| February | 101 Runners Mardi Gras Indian Funk Band | – | $8,000 |
| June | AAA All Star Games | $30,000 | $30,000 |
| June | AAA Coaches Clinic and golf tournament | $17,250 | $27,500 |
| June 2013 | Air Race Classic | – | $7,500 |
| April-Oct | Arkansas Music Pavilion (AMP) | – | $80,000 |
| – | Arkansas Entertainers Walk of Fame | – | $15,000 |
| May | Art Everywhere Storefront Project | – | $26,740 |
| April-June | Artosphere | $30,000 | $45,000 |
| April/May | Arts Live Theatre | $1,000 | $2,000 |
| October | Bikes, Blues & Hot Rods Too | $10,000 | $25,000 |
| Yearlong | Botanical Garden of the Ozarks | – | $40,000 |
| October | Chile Pepper Cross Country Festival | – | $20,000 |
| April | Fayetteville Earth Day Festival | – | $21,975 |
| Q1 2011 | Fayetteville Underground | – | $29,057 |
| February | FHS DECA Fashion Show | – | $2,028 |
| May | Weekend of Champions | $2,500 | $12,000 |
| September | Tri-State Volleyball Challenge | $1,000 | $2,500 |
| April | Hogeye Marathon & Relays | – | $24,000 |
| Aug/Sept | Hooten high school football games | – | $15,000 |
| May | Fulbright Concerto Competition | – | $20,000* |
| April | Iron Pig Festival | $2,500 | $7,500 |
| May | Joe Martin Stage Race | $3,200 | $12,500 |
| June | Kids and Family Triathlon | $1,500 | $2,500 |
| June | Ozark Valley Triathlon | $500 | $5,000 |
| Yearlong | Mural Project | – | $13,000 |
| Yearlong | NWA Community Creative Center | $0 | $10,000 |
| Yearlong | Ozark Military Museum | $1,000 | $10,000 |
| April | Rockit- NWA Music Week | – | $14,000* |
| – | SEC Track & Field Championships | – | $3,500 |
| Monthly | Songs in the ‘Ville | – | $5,000 |
| Jan-April | Artist’s Laboratory Theatre | – | $14,000 |
| – | The Story of Fayetteville | – | $30,000 |
| Yearlong | TheatreSquared | $20,000 | $30,000 |
| Yearlong | Uptown Fayetteville | – | $70,000 |
| July | USSSA Softball World Series | – | $11,995 |
| – | Washington County Fair | – | $25,000 |
| June/July | WordCamp Fayetteville | – | $10,000 |
| June | Regional Baseball Tournament | – | $10,000 |
| Totals | $737,295 |
* Two of the above events, “International Fulbright Concerto Competition” and “Rockit- NWA Music Week,” requested advance funding for 2011 during the April 2010 request period. IFCC was promised $10,000 and Rockit was promised $7,000.
