When word spread last year that the City Council had approved $19,800 in economic development funds for Fayetteville to be highlighted on an infomercial hosted by Terry Bradshaw of NFL fame, residents had no idea what to expect.
As of Monday, anyone whose curiosity was piqued can now take a look at the completed segment of “Today in America” which Mayor Jordan said will bring Fayetteville national exposure and hopefully attract businesses to set up shop here.
The five-minute spot, which characterizes Fayetteville as “one of America’s best-kept secrets,” discusses some of the national acclaim the city has recently received, highlights the Fayetteville Forward economic development summit, and includes interviews with UA officials, Chamber of Commerce President Steve Clark, and Mayor Lioneld Jordan.
The segment will be shown nationally on February 26 at 3 p.m. central time on the Fox Business Network. It will also be shown in 19 regional markets over the next few months, said Communication Director Lindsley Smith.
The project began after one of the show’s producers contacted city staff last summer to feature Fayetteville in their upcoming segment, “America’s Best Hidden Gem Environments for Business.”
The money for the venture came from the economic development fund and the agreement gave the city editorial control over the script, the footage and the final product.
Allowing a third party to create the segment, gives the project more credibility than if the city put it together, said Don Marr, the mayor’s chief of staff.
Now that it is complete, staff has access to the footage for promotional use.
» Watch the segment at accessfayetteville.org (Also embedded below)