Underwood Plaza owner plans ‘major announcement’

Photo by Todd Gill / Enlarge
A leasing banner and a damaged sign can be seen on the east side of the Underwood Plaza building located at 609 W. Dickson St. in Fayetteville.

Ted Belden, part owner of The Lofts at Underwood Plaza, is planning a “major announcement” concerning upcoming projects at the nine-story building on Dickson Street.

Invites for the event, which were hand-delivered last week, offer no specific information about the announcement, but do include something interesting: a logo in the shape of a letter “D” and a pair of plastic binoculars with the words “The Dickson” printed on the body.

Press invitations

The invites also lack something interesting. There is no mention of the name Underwood Plaza, just the building’s address and the sentence, “Join us atop the tallest building on Dickson Street for some surprising news and incredible views.”

Belden recently told 40/29 KHBS he was tossing around the idea of turning the third floor of the building into a boutique hotel, possibly through a lease agreement with the Inn at Carnall Hall.

“The building is in foreclosure with Arvest Bank, and we as owners are talking about the best way to use the vacant space,” Belden told the station in August.

The third floor of the building is currently reserved for commercial use and includes nearly 12,000 square feet of interior space and a 1,200-square-foot terrace overlooking George’s Majestic Lounge and the Walton Arts Center.

The press conference is set for 4 p.m., Thursday, Nov. 3.

The Lofts at Underwood Plaza

The Lofts at Underwood Plaza is a nine-story mixed-use development with nearly 90,000 square feet of residential and commercial space. As of October 2010, the first three floors were reserved for commercial space and the remaining six floors housed 54 condos. The residential units range in size from 600 square feet to 2,600 square feet. The project also includes a five-story parking deck with about 300 spaces.