Students at the University of Arkansas in Fayetteville get more sleep, love Ben Rector, and can’t stop listening to Iggy Azalea’s “Fancy,” according to Spotify.
The music-streaming service this week released student subscriber data through its latest Spotify Insights project, which aims to better understand the listening habits of Spotify users.
The UA at Fayetteville was identified as one of the top 40 universities that listen to the most music, alongside schools like the University of Texas Austin, University Of California Berkeley, and New York University.
The project analyzed the listening characteristics of students at each school to determine specific habits, like which school listens to more country, which blasts more metal, and what are the peak listening hours.
According to the data, former UA student Ben Rector is a distinctive favorite in Fayetteville, while English rock band Bastille gets no love.
Other popular artists at the UA are The Head And The Heart, Luke Bryan and Drake. Distinctive artists include NEEDTOBREATHE, The Avett Brothers and Chris Young.
UA students don’t listen to a ton of Ariana Grande, but they do love “Problem.” The same goes for Jason Aldean’s “When She Says Baby.”
Pop music gets more play than any other genre at the UA, and the current most popular track is Iggy Azalea’s “Fancy.”
Other genre favorites are hip hop, country and R&B. While it’s not the most popular genre, country music accounts for about 20 percent of all music streamed at the UA compared to about 11 percent on average across the other schools.
Christian music? Yes. Ska punk? No way.
Listening patterns indicate that students in Fayetteville get an extra 15 minutes of sleep each night, whereas students at NYU sleep almost an hour less than the average school.