The Northwest Arkansas Hispanic Heritage Festival returns to Fayetteville for its second year this weekend.
The two-day event, which celebrates the diverse variety of cultures in Latin America, highlights a different country each year. This year’s featured country is Mexico.
The schedule of events includes live music, dancing, food vendors, carnival games, a soccer tournament, and other family-friendly activities.
Festivities begin at 11 a.m. Saturday, Oct. 4 at Mae Farm, located at 4618 N. College Ave. in the large field just west of Lake Fayetteville. Activities continue through Sunday evening. All events are free and open to the public.
Steve Clark, president of the Fayetteville Chamber of Commerce, said the Hispanic community has made significant economic and social contributions in the region.
“We want people to realize how much the Hispanic community has accomplished in Northwest Arkansas and how much more they’ll contribute to the community in the future,” said Clark.
The Chamber and Univision Arkansas are sponsoring the festival with help from a $5,000 donation from the Fayetteville Advertising and Promotion Commission.