Whataburger to break ground in Fayetteville this month

It’s been 14 months since we first wrote about Whataburger’s interest in building here, and now it’s time for the company to finally break ground.

Whataburger officials today announced their planned location in Fayetteville – the company’s first in Northwest Arkansas – is set to break ground in March, with an expected three- to six-month construction timeframe.

As mentioned in March, the new restaurant will be located at 1920 W. Martin Luther King Jr. Blvd. at the site formerly home to an E-Z Mart gas station and convenience store.

The Texas-based burger chain also plans to soon break ground on a Rogers location in the Pleasant Crossing area, but company representatives said the Fayetteville store will be the first to open in the region.

“We’re eager to join the Northwest Arkansas community and serve our customers 24 hours a day, 364 days a year,” said Rob Rodriguez, Whataburger senior vice president of restaurant operations. “We’ve had our eye on this part of the country for some time, and believe the region’s significant growth is a natural extension of our service area, which stretches across 10 states from Arizona to Texas to Florida.”

Officials said the plan is to begin hiring between 60 and 90 employees to staff the Fayetteville restaurant. The company will hire for a variety of positions ranging from team member to management level. Interested candidates can find more information about the open positions and benefits on the company’s website.