Natural Grocers to open March 10 in Fayetteville

Natural Grocers will open at the Northwest Village Shopping Center inside the old OfficeMax space at 4116 N. College Avenue.

Photo: Todd Gill, Flyer staff

Natural Grocers by Vitamin Cottage will open its first location in Arkansas this month.

The new store, located at 4116 N. College Ave. in Fayetteville, is set to open on Tuesday, March 10.

It will feature a mix of national brands and locally-grown, raised and manufactured products, according to a news release.

“We are excited to become the newest ‘neighbor’ in a community such as Fayetteville, which is very food- and health-oriented,” said Kemper Isely, co-president of Natural Grocers and a member of the founding family.

News of the store came just two months after Whole Foods Market broke ground on its 40,000-square-foot store, set to open later this year less than a mile away at 3425 N. College Avenue.

That’s no coincidence, according to Natural Grocers officials, who have said the company has a symbiotic relationship with Whole Foods.

“It’s (Whole Foods) a really fun place to shop, and many of their principles are aligned with ours, which is why their stores do so well when located near ours (and vice versa),” stated a post on the Natural Grocers website last year.

Once Natural Grocers and Whole Foods are open for business, Fayetteville will have three dedicated natural foods stores, all on the same stretch of road. Longtime local business Ozark Natural Foods operates its 25,000-square-foot store at 1554 N. College Ave. in the Evelyn Hills Shopping Center.