For the second straight year, Adventure Subaru has presented a five-figure donation to a local charity.
The company on Monday presented a check for $48,023 to Feed Fayetteville, a local organization that fights hunger in Fayetteville and the surrounding area. Last year, the company raised over $10,000 for Ozark Literacy Council.
The donations were raised are part of Subaru’s annual “Share the Love” event, a 43-day initiative which lets each customer who purchases or leases a new Subaru decide which of four national charities would receive a $250 donation from the company. ASPCA, Make-A-Wish, Meals On Wheels Association of America, and National Park Foundation were the national charities selected by Subaru of America this year for their customers to choose from. Last year, however, they added an option for dealerships to select their own local charity as an option, and Adventure Subaru selected Feed Fayetteville.
Fayetteville car-buyers overwhelmingly chose to support the local group.
“About 70% of the buyers chose to donate to Feed Fayetteville,” said marketing manager Susan Idlet. “In fact, out of all the Subuaru dealerships in the U.S. – and there are some that are much larger than us – we ranked fifth for donations to the local charity.”
Subaru officials have said they expect to donate $15 million to charity in 2015 as part of the program, and have distributed $50 million in donations over the last seven years.