Insomnia Cookies plans Fayetteville location

Staff photo

A cookie shop with 100 locations across the U.S. plans to soon expand into Fayetteville.

New York-based Insomnia Cookies recently announced its plans for the new location on Facebook, and according to an application filed with the Arkansas Department of Health, the shop will be located at 609 W. Dickson Street, Suite 202 inside a space on the ground floor of The Dickson.

The address and suite number referenced in the application is currently home to Waffle House.

Rumors have been circulating this week on social media that Waffle House employees have been told that the restaurant could soon be closing. A manager on Friday would not confirm those rumors.

Waffle House PR Director Pat Warner did not immediately respond when messaged on Friday.

Kate Hynson, a spokesperson for Insomnia Cookies who identified herself as the marketing manager for the Fayetteville location, said via email in September she wasn’t yet ready to comment on the specifics of the address. A second message was sent to Hynson Friday morning, but wasn’t immediately returned.

The Fayetteville store would be Insomnia’s first location in Arkansas.

Insomnia Cookies was founded by then-University of Pennsylvania college student Seth Berkowitz in 2003, according to the company’s website. Berkowitz ran the company from his dorm room, before eventually opening his first brick-and-mortar location in Syracuse, New York in 2006. Since then, the company expanded rapidly, reaching 50 stores by 2014. Insomnia celebrated the opening of its 100th location in 2016.

The menu focuses on cookies sold individually, in packs, as cookie sandwiches, and in the form of cookie cakes for special occasions. Most locations are open late, and offer delivery.

We aren’t sure of the timeline for opening the Fayetteville location, but we’ll update this story once we learn more.