West Fayetteville gym closes after building sells for $16 million

Iconix Fitness seen Tuesday removing equipment from the facility that will soon be home to a college ministry affiliated with Cross Church (Flyer photo)

A gym in west Fayetteville has permanently closed after its building changed hands for the second time this year.

Iconix Fayetteville, located at 2736 W McMillan Dr. and formerly known as Fitness One, officially closed for business on Thursday, May 11.

The building will soon be home to Cross Church College (CTHREE), a college ministry affiliated with neighboring Cross Church.

The building was originally constructed on property once owned by Cross Church. The church built their current campus, an estimated $18-19 million, 57,500-square-foot facility, on a portion of the property, and sold a portion to WCG Wedington for $2.4 million in 2016 for construction of the Fitness One gym. The gym opened in 2018, and operated there for around four years.

Fitness One sold the property in January for $9.69 million to Maverick Decatur Georgia, a Georgia-based LLC affiliated with California-based gym, Iconix Fitness who had planned to convert the business practices and branding to match its location in Long Beach.

After the transition to the new company over the winter and early spring, members and staff learned a few weeks ago that the property had sold once again, and the gym would be permanently closing on May 11.

This time, according to Washington County property records, the building sold for $16 million on April 26 to McMillan & Wedington LLC, a company that lists Springdale attorney Kenneth Hall as the registered agent.

That weekend, Cross Church announced their plans to utilize the building for their CTHREE college branch at a service held on April 30. During the service, members of the church walked over to tour the facility that evening.

Shortly after that, a notice was placed on the door of the gym indicating that it would be closed. Staff and members of the gym told us they were not notified of the building sale and closure of the business prior to the announcement during the church service on April 30.

“A local institution had a need for this location to do important work for the community,” the notice on the door of the building read. “The message they put forth and the good that will come to the (sic) Fayetteville as a result will be immeasurable.”

According to the notice, billing for gym members ceased on April 15, and the gym remained open at no charge to members through May 11. Annual memberships paid in advance were credited back to the members on a prorated bases, the notice said.

It is unclear whether Cross Church has an ownership stake in McMillan & Wedington, LLC.

According to their website, Fitness One still operates locations in Lowell, Arkansas and in Las Cruces, New Mexico.

Cross Church started as First Baptist Springdale before rebranding to their new name in 2010. The Southern Baptist-affiliated church operates three locations in NWA, including the original location in Springdale, in Rogers, and the Fayetteville campus. The church is also affiliated with Shiloh Christian schools, a private christian schools with campuses associated with their locations in Springdale and Rogers.

After the name change, the church opened their first Fayetteville location in a strip mall on Wedington Drive in 2010. They expanded to the current site after two Cross Church members purchased nine acres near the I-49 interchange in November 2014.