Urban Cellar Winery moving to downtown Fayetteville

( Flyer photo/Todd Gill)

A winery and bottle shop that allows patrons to make their own wine will soon move to downtown Fayetteville.

Urban Cellar Winery will plans to move into the space formerly home to Jammin Java at 21 W. Mountain St. next to Fayetteville Town Center on the square, according to a recent post on Instagram.

The new space will allow for more production space, more open hours, food offerings, a gift area, a patio, and other amenities, according to the post by owner Cassidy Ginger.

Urban Cellar opened at 2901 E. Zion Road in 2021, and offers wine-making workshops, events, a tasting bar, and more. The grapes aren’t grown on site, but are brought in to the building to be made into wine during the workshops.

Patrons can even make their own labels for their creations.

The business is also undergoing a rebranding exercise, and may change their name with the move. They have been polling their customers to get feedback on a handful of potential new names. Options mentioned include keeping the name, or changing it to Cellar Winery, Cellar Wine Co., Urban Cellar, or Fayetteville Wine Co.

Renovations on the space are underway, though no timetable for the move to the new location has been announced.