Walton Arts Center names VP of marketing and sales

Carlos Vicente (Courtesy photo)

The Walton Arts Center has appointed Carlos Vicente as vice president of marketing and sales. Vicente will assume the position on April 1.

A native of Rio de Janeiro, Brazil, Vicente has served as vice president of marketing and communications with the Grand Rapids Symphony in Michigan since 2021. Prior to that position, he held the same role with the Sarasota Opera in Florida.

Vicente began his career with the performing arts in 1989 when he served with Sonata Productions in Rio de Janeiro. He holds a music degrees from Texas Christian University and a Master of Music in vocal performance at Rice University, and joined the Houston Symphony in 2006, eventually becoming the organization’s director of marketing for subscriptions.

Vicente has been actively involved in volunteer work, contributing to Opera America’s 50th Anniversary and serving as co-chair of the OPERA America Marketing Summit for five years. An advocate for LGBTQ+ rights, Vicente served for five years as a steering committee member for Equality Florida, helping raise funds for the organization through the annual Suncoast Celebration.

At the Walton Arts Center, Vicente will be responsible for marketing, public relations, ticketing, and box office operations.

“I am deeply honored and genuinely excited to become part of the Northwest Arkansas community in this new role,” Vicente said. “The opportunity to lead the dedicated communication and sales teams, and to further enrich the vibrant connection this institution has within the community, fills me with enthusiasm. My husband, Edgar, and I are eager to make Northwest Arkansas our new home and contribute to its thriving culture.”