Census launched to study region’s live music ecosystem

(Creative Arkansas Community Hub & Exchange (CACHE))

The Creative Arkansas Community Hub & Exchange (CACHE) has launched an online survey to gather information on the state of the region’s music and live entertainment sectors.

The NWA Music Census is open to individuals involved in music in any capacity in Benton or Washington counties, and asks questions about demographics, occupation types, and perspectives on cultural integration and belonging.

The survey is available through May 24. It is accessible in both English and Spanish for people ages 18 and older, and should take about 10 minutes to complete.

» Take the survey here

The initiative is part of a national program that includes music-centric cities like New Orleans, Austin, and Nashville, and is facilitated by Sound Music Cities, known for its expertise in music ecosystem analysis.

Anthony Ball, vice president of Music Moves and a local event producer and musician, emphasized the importance of community input in fostering a vibrant creative scene.

“As an event producer and musician, it’s important to hear all the voices of the music community to work together towards a stronger scene for creativity, entertainment, and togetherness,” said Ball. “We must lean on our voice and speak out.”

The results of the survey are expected to be published in the fall, and will comprise a summary report, data deck, and a culture and belonging report that CACHE officials hope will provide valuable insights into the music scene’s needs.