After gaining council approval Tuesday night, Fayetteville will be highlighted on “Today in America” with host Terry Bradshaw of NFL fame.
One of the show’s producers contacted city staff to feature Fayetteville in their upcoming segment, “America’s Best Hidden Gem Environments for Business,” Mayor Lioneld Jordan said. The piece will be included on the show “Business in America Today.”
The five-minute spot, which will be shown 19 times, will give Fayetteville national exposure and hopefully attract businesses to set up shop in Fayetteville, Jordan said.
At the council meeting, aldermen approved a contract with the show, which included a budget adjustment of $19,800 for the production of the video.
The money for this venture will come from the economic development fund, Mayor Jordan said, and the agreement gives the city editorial control over the script, the footage and the final product.
The item was originally on the Consent Agenda, but Alderman Kyle Cook pulled the item, allowing for questions and discussion. Cook said he wanted to make sure this was the best way to produce a promotional video.
Allowing a third party to create the segment, which will act as an infomercial for Fayetteville, gives the project more credibility than if the city put it together, said Don Marr, the mayor’s chief of staff. Once it is complete, staff will be able to continue to use the footage for promotional use.
City staff talked with references of the show and checked the Better Business Bureau to make sure the company was credible, Marr said.
Mary Robbins is a regular contributor for the Fayetteville Flyer. She declared Fayetteville as her hometown upon moving here for college. She is a Journalism graduate who enjoys live music, the outdoors and attending city council meetings. For more of Mary’s contributions, visit her author page.