New Fayetteville TV spot promotes tourism

If you watched the Arkansas vs. Louisiana Monroe football game last month, you might’ve seen the debut of the new TV commercial promoting Fayetteville as a tourism destination.

The 30-second, stop-motion spot was produced by The Sells Agency, the Fayetteville A&P Commission’s advertising agency, and includes music by local musician Benjamin Del Shreve.

Del Shreve’s “Can’t Get Enough of Your Lovin” provides the soundtrack to a woman biking, dining, and dancing across the screen while images of Fayetteville’s attractions scroll by.

The Sells Agency’s Jade Austin said the commercial, which was created by Rizon Films in conjunction with photographer Dero Sanford, will continue to run throughout the season and that future placement details are still being worked out.

From the TV spot:

Need to get away? You should come to Fayetteville. It’s the center of everything there is to do in Northwest Arkansas. Shop for anything and everything. Rent a bike and explore almost 20 miles of trails. Explore the past. Discover the air, land and water. Enjoy dining that’s anything but typical, followed by a night out on Dickson Street. Get started by getting your free visitors guide today.

“I was excited to see it during the game,” said Allyson Twiggs Dyer, director of the Fayetteville Visitors Bureau. “It has a big city feel to it and it really depicts the fun you can have in Fayetteville. And I love that we hired a local band.”

The Visitors Bureau located on the downtown square in Fayetteville, will soon carry Benjamin Del Shreve’s new “Sleeping Sweetly” album, and currently has over 30 local musicians’ CDs for sale.

Watch the commercial below or head over to our YouTube page.