Fayetteville Roots Festival looks to expand Farmers’ Market presence in 2012

If the festival permits are approved by the city, Fayetteville Roots Festival will be set up along the west side of Block Avenue during the Fayetteville Farmers’ Market on Aug. 25 .

Photo: Dustin Bartholomew, Flyer staff

Peanut butter and jelly. Peaches and cream. Sometimes, a combination of two delicious things can combine to make something even sweeter.

Kind of like the Fayetteville Farmers’ Market and the Fayetteville Roots Festival.

The festival has provided free concerts at the market in the past, but organizers are looking to expand its presence during this year’s event on Saturday, Aug. 25.

Organizers have included the blessing of the Fayetteville Farmers’ Market board in their permit application which seeks to add a live music stage on the west side of Block Avenue instead of the usual spot in the Town Center Plaza.

Market media coordinator Lori Boatright said she approached Fayetteville Roots Festival organizers recently about including their live music stage on Block Avenue this year.

“We’re hoping to set them up similar to how we did the food trucks,” Boatright said, speaking of the special market configuration created in May for the Great Food Truck Challenge. “We’re very excited to have them more integrated into the market.”

Boatright said she is also looking to bring a couple food trucks to vend at the market that day to try and add to the atmosphere.

Fayetteville Roots Festival organizer Bryan Hembree said the market has always been important for the festival.

“Local food and farmers are as much a part of what we’re trying to do as the music,” he said. “We love providing that free element of the festival for everyone to enjoy.”

Hembree said this year’s market lineup will include local singer-songwriter Shannon Wurst, Fayetteville Roots Festival veteran Raina Rose, St. Louis Americana foursome The Lulus, Austin’s Johan Wagner, and locals Farmer & The Markets.

The Fayetteville Roots Festival is set for Aug. 23-26 at various locations around Fayetteville. For more information on the festival, visit fayettevilleroots.com.