Amazon pay-by-palm technology coming to all Whole Foods stores this year

(Flyer photo/Todd Gill)

Amazon’s pay-by-palm technology known as Amazon One will be added to all 500+ Whole Foods Market stores in the U.S. by year-end.

The system allows a customer to pay for purchases by hovering their palm above a scanning device that identifies biometric data which is then associated with credit card information on file.

For Prime members who link their Amazon One profile with their Amazon account, savings at Whole Foods stores will automatically be applied.

The technology was launched in 2020 and is currently in use at over 400 locations nationwide, according to Amazon.

Panera Bread recently launched the technology’s loyalty linking capability at select restaurants, which allows associates to pull up account information to greet guests by name and automatically apply purchases towards their MyPanera account.

The scanners can also verify a customer’s age, allowing them to purchase adult beverages just by waving their palm over the device. Coors Field, home of the Colorado Rockies, was the first to use the age verification capability, Amazon said in a news release.

Travel retailers like Hudson, CREWS, and OHM have adopted Amazon One at airport stores in Atlanta, Charleston, Dallas, Dulles, Kansas City, Los Angeles, Newark, Nashville, Seattle, and more.

Other sports venues using Amazon One include Bridgestone Arena, Climate Pledge Arena, Globe Life Field, Lumen Field, T-Mobile Center, T-Mobile Park, NASCAR Raceway, and Texas A&M’s Kyle Field.