A&P Commission awards over $145,000 during fall 2012 funding meeting

Ward 3 Alderman Bobby Ferrell (left), who also serves on the A&P Commission, meets with Uptown Fayetteville representatives Diane Scott and Jeff Bishop about the group’s request for funding for the annual July 4 Freedom Fireworks celebration.

Photos: Todd Gill, Flyer staff

The Fayetteville Advertising and Promotion Commission awarded $145,328 to help fund 22 projects during its regular fall special funding discussion Monday afternoon.

Topping the list was Fayetteville Underground, which received $40,000 toward continued expenses related to the organization’s recent move into a new facility on the downtown square. It’s the second major award for the newly reformed group which received $55,000 from the commission in May.

Other top awards went to TheatreSquared ($20,000), Uptown Fayetteville’s annual July 4 Freedom Fireworks event ($15,000), and Fayetteville High School’s 7A Boys and Girls State Basketball Tournament ($10,000).

Twice each year, the commission awards funds to groups needing financial help promoting or starting an event. The funds available depend on what’s left over from the commission’s budget which is funded mostly by half of the city’s 2 percent HMR sales tax.

Outside of some special requests like the Fayetteville Underground’s award, commissioners typically favor events that are expected to bring tourists to Fayetteville.

“We try to look at who is going to be putting heads in beds and people in restaurants,” said commissioner Bob Davis. “That’s how you keep the revenue alive to be able to continue to do this.”

It’s not always that simple, though, admitted Davis.

“With some of these, you don’t see where they’re doing that at all,” said Davis. “But that’s where we have to make a call.”

Two groups received in-kind donations to cover planned costs to rent the Fayetteville Town Center, a facility operated by the A&P Commission. Last Night Fayetteville was awarded $3,000 in in-kind 2012 rental fee funds for its annual New Year’s Eve celebration on the square and the Fayetteville High School DECA program was awarded $1,828 in in-kind rental fee funds for its annual fashion show.

Listed below are the award amounts for each group who requested funds.

Fall 2012 request amounts

Fayetteville Underground (General advertising and promotion)$40,000$40,000
Uptown Fayetteville’s Freedom Fireworks (July 4, 2013)$25,000$15,000
TheatreSquared (2013 programming)$25,000$20,000
Hooten Kickoff Classic (Sept. 2, 2013)$20,000$5,000
Joe Martin Stage Race (April 25-28, 2013)$20,000$5,000
Last Night Fayetteville (Dec. 31, 2012)$16,100$3,000*
Fayetteville Youth Baseball (Canopies at Walker Park)$16,000$0
Ozark Blues Society’s “Blues in the Natural State” (April 6-7, 2013)$15,000$4,000
Dig In! Food and Farming Festival (Feb. 28-March 2, 2013)$14,500$3,000
NWA Earth Days (April 5-May 13, 2013)$12,000$2,000
7A Boys and Girls State Basketball Tournament (Feb. 27-March 2, 2013)$10,000$10,000
Arts Live Theatre (2013 programming)$10,000$2,000
Community Creative Center (2013 rebranding)$10,000$5,000
Fayetteville Foam Fest (TBD)$10,000$5,100
FHS “Weekend of Champions” (May 17-18, 2013)$9,000$9,000
NCAA Men’s Golf Regional Championships (May 16-18, 2013)$7,500$2,000
NCAA Men’s and Women’s Indoor Track and Field Championships (March 8-9, 2013)$7,000$5,000
Iron Pig Festival (March 30, 2013)$5,000$2,000
Merry Little Christmas at Mount Sequoyah (Dec. 8, 2012)$5,000$0
Ozark Valley Triathlon (June 23, 2013)$5,000$0
SEC Men’s and Women’s Indoor Track and Field Championships (Feb. 22-24, 2013)$3,500$2,400
Fayetteville High School Tri-State Volleyball Challenge (Sept. 21, 2013)$3,000$3,000
NWA Men’s Expo (March 13, 2013)$2,512$500
WordCamp Fayetteville (June 26-28, 2013)$2,000$500
Fayetteville High School DECA Fashion Show (Feb. 7, 2013)$1,828$1,828**

* In-kind donation for Fayetteville Town Center rental fees (2012 budget)
** In-kind donation for Fayetteville Town Center rental fees